Shutterfly app update targets school memories

GaryPageau , ,
Shutterfly – Lifetouch app

Shutterfly has updated its main photo printing app to emphasize photo moments lost due to the COVID-19 crisis and attendant school closures. Specifically, the app has been enhanced to:

• Create school memories at home – Use our new background-changer tool will help you design and share your own spring- 2020 memories!

• Order graduation cards, without committing to a specific date. You can easily skip date field on the card, and order the card without the date.

• You CAN always get what you want! Smart automatic image cropping for prints will help you capture what’s important in each photo. You can always tweak the cropping to your preference.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.